︎
  Andrews Steel  Copywriter


 



What was a bigger cultural moment than Taco Bell’s Mexican Pizza?  

We leveraged our partnership with Doja Cat to create a media frenzy unlike any other.  


 

 She kept taunting us   







So we joined forces to cause trouble some trouble






Our relationship speaks for itself 






So naturally the next step was to make “Mexican Pizza The Musical”, because... why not?





The tease, with a little help from a friend in Nashville 










 

Then we got meta and made Taco Bell print ads inside the Taco Bell Mexican Pizza Playbill.
A Russian Doll of branding if you will. 

 





The best little musical you’ve ever seen 




And here’s the actual musical, enjoy!