Andrews Steel  Copywriter


What was a bigger cultural moment than Taco Bell’s Mexican Pizza?  

We leveraged our partnership with Doja Cat to create a media frenzy unlike any other.  


 She kept taunting us   

So we joined forces to cause trouble some trouble

Our relationship speaks for itself 

So naturally the next step was to make “Mexican Pizza The Musical”, because... why not?

The tease, with a little help from a friend in Nashville 


Then we got meta and made Taco Bell print ads inside the Taco Bell Mexican Pizza Playbill.
A Russian Doll of branding if you will. 


The best little musical you’ve ever seen 

And here’s the actual musical, enjoy!