![](https://freight.cargo.site/t/original/i/908c179cb63d95a1229427131e43058cc98877ddcd244891cb16fa5d20b6afe4/Taco-Bell-Logo-1024x640.png)
![](https://freight.cargo.site/t/original/i/a39f007f430462184063133a88459ebb1fa974d75aceedac846ff30d86271ee4/62967982c7e8d00019dfddf9-1.jpg)
What was a bigger cultural moment than Taco Bell’s Mexican Pizza?
We leveraged our partnership with Doja Cat to create a media frenzy unlike any other.
She kept taunting us
![](https://freight.cargo.site/t/original/i/1c30c567035e782bb1a7fe5cc311ec438d7097cd0a101f5f89a7890d774b5a04/doja_fLoSpKO.png)
So we joined forces to cause trouble some trouble
Our relationship speaks for itself
![](https://freight.cargo.site/t/original/i/2ff1d294230c759650a8ecbdf2080da3a4cb0d85e30aefbabea7c0cf5c0ee597/grammy_tweet.png)
So naturally the next step was to make “Mexican Pizza The Musical”, because... why not?
The tease, with a little help from a friend in Nashville
Then we got meta and made Taco Bell print ads inside the Taco Bell Mexican Pizza Playbill.
A Russian Doll of branding if you will.
A Russian Doll of branding if you will.
![](https://freight.cargo.site/t/original/i/c3880804fd3676cc6fca0dc5a3665132099f654bc34fcc420e7a64a865eb3da6/playbill.png)
The best little musical you’ve ever seen
And here’s the actual musical, enjoy!
![](https://freight.cargo.site/t/original/i/139fb8eb218f3f164c76ed17de89d9d7158b62d5d7829ec7eb0b432cb850abc6/07423.gif)