Andrews Steel  Copywriter
 

Us Weekly magazine is no longer a guilty pleasure. It’s now The Book, an annual publication for coffee tables and shelves, rather than your dentist’s waiting room. With the launch of The Book, we’re reinventing pop culture news and how we consume it. 


Art Director: Victoria Vasquez 







MAGAZINE STUNT


The last issue of the magazine will feature a stark white cover and a shocking headline to grab people’s attention. 





OUT OF HOME






SOCIAL 

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We’ll use Twitter to deem what is #bookworthy throughout
the year leading up to The Book’s release. 










INSTAGRAM POP-UP


They will be set up in select Barnes & Nobles in Los Angeles and New York.