Andrews Steel  Copywriter
 

Us Weekly magazine is no longer a guilty pleasure. It’s now The Book, an annual publication for coffee tables and shelves, rather than your dentist’s waiting room. With the launch of The Book, we’re reinventing pop culture news and how we consume it. 


Art Director: Victoria Vasquez 










MAGAZINE STUNT


The last issue of the magazine will feature a stark white cover that will stand out on the magazine  






OUT OF HOME






SOCIAL 

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We’ll use Twitter to deem what is #bookworthy throughout
the year leading up to The Book’s release.